Accounts is the company layer in Bonzo. An Account is a company record that sits above a group of contacts, so instead of working a flat list of loan officers and remembering which ones work together, you have a real book of business. Open a lender and you see who works there, who your main contact is, what their production looks like, what your team has logged about them, and one-click ways to reach them.
How to use Accounts
1. Open the Accounts tab
Accounts lives in your left navigation, near Campaigns. Click it to see your book of business.
2. Find the lender you want
The landing screen is a table of lender companies. Each row shows the company, the account executive assigned to it, its status, and its primary contact. Three tools help you narrow the list:
- Search: by company name, contact name, or website domain.
- All / Owned by Me: switches between your team's accounts and just yours.
- Status filter: shows only accounts at one stage of the lifecycle.
3. Open an account
Click any row and a detail panel slides open with four tabs:
- Details: primary contact, who the account is assigned to, status, NMLS ID, and website domain. Edits are held until you click Save, then applied together.
- People: everyone connected to the company, including the lender's full published staff directory.
- Profile: company data from MMI, including quick analytics and production mix. Read-only, refreshed weekly, and requires a valid NMLS ID on the account.
- Notes: notes on the company plus a roll-up of notes left on its people.
4. Work the People tab
The People tab organizes everyone at the lender into three groups that never overlap:
- My Contacts: the people on this account you have been assigned to (they exist in your People tab)
- Team Contacts: the team's contacts on the account, either unassigned or assigned to another user on your team (they exist within your team's People tab).
Roster: everyone the lender publishes in its current staff directory, sorted by trailing 14-month production. Each person shows location, recent volume, and unit count, so you can size up who is worth your time (they DO NOT exist in your team's People tab)
Click Add on any name and they become one of your contacts on that account instantly, with their work email and phone already filled in from the directory.
5. Set your Primary Contact and Points of Contact
These are two different jobs, so it is worth keeping them straight.
The Primary Contact is the one person who anchors automated outreach. They appear in a callout at the top of the panel with a reminder that automated messages go to them only. Set or change the primary contact from the Details tab, choosing from the loan officers available in the People tab. A primary contact gets replaced rather than removed, so an account always either has one or has never had one.
Points of Contact are the handful of people at the company who should receive account-level broadcasts. Mark as many as you want using the icon next to each person's name. Marking someone a point of contact never changes who your primary contact is.
The short version: primary contact is for campaigns, one person, automated. Points of contact are for broadcasts, several people, one-off sends.
6. Work your points of contact across every account at once
Marking someone a point of contact does more than flag them on that one account. It applies a POC tag to their record, which makes them findable anywhere else in Bonzo.
That means you are not stuck working one lender at a time. Filter the People tab by the POC tag and every point of contact across your whole book of business comes back in a single list. From there, every People tab tool applies: build a list, drop them into a campaign, run a broadcast, start an auto-dial, add other tags.
The link runs both directions. Remove the POC tag from someone in the People tab and they are no longer a point of contact on the account either. One designation, visible and editable in both places.
7. Set the account status
Every account carries one of four statuses: Prospect, Approved, Renewal, or Past. Accounts start as Prospect, including lenders sent over from MMI.
Status can be updated two ways. You can change it directly in Bonzo, or an outside system can set it through the API. That second path matters for organizations whose compliance system is the source of truth for which lenders are approved: compliance drives the status while your team works prospects in Bonzo. Status labels your accounts and gives you a way to filter them.
8. Assign or reassign the account executive
One account executive owns each account. When coverage changes, a team lead picks a new AE from the detail panel and the list updates right away. Reassignment replaces the current owner, and an account that was never assigned rolls up to the team lead so nothing goes unmanaged.
9. Broadcast to the account
The Broadcast action in the panel header opens the Broadcast Builder with your audience already selected. You have three choices:
- Points of Contact, the default
- All contacts on the account
- Select a view
You can still adjust the audience before sending, the same as broadcasting from the People tab, and you can back out cleanly at the audience step.
10. Enroll the account in a campaign
The campaign icon in the panel header enrolls the account in a campaign.
One important thing to know: enrolling an account enrolls only the Primary Contact. It does not enroll your points of contact and it does not enroll the other loan officers at the company. If you want to reach more people at that lender through a campaign, bring My Contacts or Team Contacts into the People tab and work them from there.
The campaign shown on the account is a mirror of whatever the primary contact is enrolled in, and the campaign labels on individual contacts are for reference only.
11. Jump to the People tab for that account
One button takes you to the People tab already filtered to that account's contacts, so you can apply your usual prospecting tools to the whole group.
12. Read and log notes
The Notes tab has two views behind a toggle, and they answer different questions.
Lender Notes are notes about the company itself, and they are meant to be broad: relationship history, pricing conversations, renewal context, anything that belongs to the account rather than to one person. Anyone with access to the account can add, edit, pin, and delete these.
Prospect Notes is a read-only roll-up of the notes your team has logged on that lender's individual contacts, newest first, with each note showing which person it came from and linking through to them. This is especially useful for team leads: reviewing a lender, you can see everything the team has logged about that lender's people without opening contact records one at a time.
A few things to expect from Prospect Notes:
- It is read-only. Notes are still added and edited on the contact record itself.
- Only contacts who are assigned to someone contribute notes. An unassigned contact on the account shows nothing here.
- It does not widen anyone's access. You only see notes you could already have seen on the contact.
- Group conversation notes are not included.
13. Bring lenders in from MMI
Lenders reach Bonzo from the MMI data center. Send one at a time from a lender profile, or send many at once using multi-select or a quick list. Bonzo creates the company record directly.
Bonzo matches on NMLS ID to keep your book clean, which produces two guardrails:
- If a company with that NMLS ID already exists in Bonzo, the push is blocked rather than merged, and the reason is recorded in the payload logs.
- If the account is already owned by an account executive, the push is blocked and the message names the current owner.
Both are intentional. They stop duplicate companies from piling up and stop one AE's accounts from quietly landing in someone else's.
Accounts turns a contact list into a book of business. Your relationships already happen at the company level, and Accounts is where Bonzo reflects that: everyone at a lender sits in one place, the Roster shows you who is actually producing so you know who is worth adding, and the primary contact and points of contact keep your automated campaigns and your one-off broadcasts pointed at the right people without stepping on each other. Because the POC designation follows the person, you can work every key contact across your entire book in one list instead of clicking through accounts one at a time. Ownership and status make coverage obvious, notes keep the relationship history out of any one person's head, and the lender data itself comes from MMI and refreshes weekly. Any lender relationship you are managing has more than one person in it, and Accounts is where that relationship lives in one place.