The co-branding feature in Content Studio enables you to instantly co-brand your content with a selected partner, provided the content contains a co-brand compatible smart element signature. By choosing a partner from the list of available partners, the content immediately updates to display the information of both the user and their co-brand partner. The list of selectable partners is managed on a dedicated Partner's page, which automatically imports Realtor contacts from the user's Bonzo account, in addition to any partners created manually.

💡 Note: Co-Branding features are currently feature-flagged. If you don’t see them in your workspace, reach out to your admin or account manager to enable them.

How it works

1. Content must have a smart element signature that is co-brand compatible. Co-brand compatible smart elements have 2 pages. The first page is the standard signature, the second page should be set up with the partner’s information in addition to your own.

2. Users can select a co-brand partner from a dropdown list.

3. The signature instantly updates to display both the user's and the partner's information.

4. Partners are available from 2 different sources:

       a. Bonzo Realtors’ — Content Studio pulls in all of your Bonzo Realtor contacts and any details about    them

       b. Internal Partners - Manually created partners that aren’t included in your Bonzo Realtor contacts. For example, if you want to co-brand with your Loan Officer Assistant, they can be added as an internal partner.

Why use Co-Branded Content?

• 📈 Increase referrals and deals — receive a steady flow of referrals from trusted agents
• 💪 Stronger professional reputation — position the loan officer as a valuable, strategic partner
• 💵 Shared marketing costs and reach — co-branding content allows both parties to expand their exposure while reducing individual marketing expenses

Next steps

Want to try Co-Branded Content in your workspace?

1. Confirm the feature flag is turned on.
2. Walk through the process with any content that is configured for co-branding.
3. Share feedback or questions with your account manager or support.