Getting Started with Content Studio in Bonzo
If you’re using Bonzo, you also have access to Content Studio — a built-in space where you can create, customize, and share marketing content like flyers, postcards, and even digital pieces for email or social.
This article walks you through how to get started, what you’ll find inside Content Studio, and some tips for managing and customizing content for yourself or your team.
Enabling Content Studio Access
Content Studio access is controlled by the Content Studio Access permission. By default, Content Studio access is set to Grant for Super User and Team Lead roles.
Accessing Content Studio
You can open Content Studio directly from your Bonzo account:
- Scroll to the bottom of your Bonzo dashboard.
- Click Content Studio.
- You’ll land in the Content Library.
Exploring the Content Library
When you first enter, you’ll see the Public section. This includes ready-made content from Bonzo that’s available to everyone using Content Studio. Think of this as your starter kit:
- Browse through available templates.
- Preview any design before using it.
- Export content in PNG, JPEG, or PDF formats.
👉 Tip: If you like a design but want to tweak it, hit Duplicate. The design will move to your Drafts so you can edit it freely.
Editing Content
The built-in editor is pretty robust — you can:
- Change text, fonts, and colors
- Move layers around
- Swap images or logos
Most of the public library today is made up of flyers and postcards (8.5 x 11), though there are also options for digital assets like social media graphics or emails.
Using Dynamic & Branded Content
Content Studio makes it easy to keep everything on-brand:
- Dynamic content: Your personal info (name, role, contact details) pulls directly from your Bonzo profile.
- Brand Management: Upload your logo, set brand colors, and choose fonts so everything looks consistent.
- Enterprise & Team Use: Marketing teams or admins can manage brand defaults at the org level, while teams under them can inherit or use child brands if given permissions.
Smart Elements (Signatures & More)
One of the most powerful features in Content Studio is Smart Elements. Use Smart Elements to control things like signatures, disclaimers, or contact information. Any changes made here will instantly be reflected wherever that element is used, saving time and ensuring consistency.
Think of these as reusable building blocks — like a signature block, disclaimer, or legal text:
- Add the Smart Element once to multiple designs.
- Update it in one place, and the change automatically applies everywhere.
👉 Example: Add your website to your default signature, and every flyer or postcard with that signature will update instantly.
Publishing, Archiving & Restoring Content
Here’s how the content lifecycle works:
- Drafts → where you create and edit.
- Publish → makes your content visible to your team or company (depending on your role).
- Archive → if you don’t need it right now, but want to keep it for later.
- Restore → bring an archived piece back to use.
- Delete → permanently remove it.
This workflow applies to both content and Smart Elements.
Team & Permission Management
For now, team management happens inside Content Studio (though it will eventually move into Bonzo itself). Only users at the top-level and users who have been been granted with the Manage Users permission will be able to manage the team’s permissions.
Permissions include:
- Manage Users – control your team’s permissions
- Compliance Review – permission to perform compliance approvals (approve/reject content)
- Manage Company Content – publish to everyone in the company and/or team as applicable
- Manage Brands – create and edit brand settings
Team Management:
Available Permissions: