In Bonzo, two of the most powerful tools at your disposal for expanding your outreach and saving time are Campaigns and Broadcasts. These flagship features are designed to help you effectively manage and streamline your communications, whether you're looking to send a one-time message to a large audience or engage your contacts through a series of well-timed interactions.
Broadcasts:
A broadcast in Bonzo is a one-time, mass communication sent to a selected contact or group of contacts. It’s an immediate and efficient way to reach a large audience with time-sensitive information, announcements, or updates, ensuring your message is delivered to everyone on your list simultaneously.
With broadcasts, you have the option to send an Email, SMS, or Voicemail to any of your contacts in an instant.
You may also send broadcasts immediately (i.e. an important update or reminder) or schedule them for a later date/time (i.e. newsletter, out of office, or holiday announcement).
You can utilize broadcasts in the People tab with the Quick Action Toolbar or in Pipelines by clicking on specific Pipeline stage.
Campaigns:
A campaign in Bonzo is a structured series of pre-scheduled messages designed to guide your contacts through a specific journey or sequence of interactions. These messages are strategically timed and personalized, ensuring ongoing engagement with your audience over an extended period, whether for nurturing leads, providing updates, or driving specific actions.
Campaigns are for continuous communication.
So long as a contact is in your campaign, they will receive the automated communication that you've established. You still have the ability to communicate with them 1-on-1, and to send them one-time broadcast messages.
Campaigns help you save time and broaden your reach by allowing you to automate and manage ongoing communication, easily adding multiple contacts and lists for continuous engagement.
You can also integrate Campaigns with one or more pipeline stages, allowing you to have continuous outreach as your contacts move through your sales funnel.
Note: To learn more about the features listed above, click on the links below.
People: General Overview
Campaigns: General Overview